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Investing in Black-led startups and investment firms
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Investing in Black-led startups and investment firms

My venture capital job places me at the intersection of burgeoning technologies and funding new businesses. As general counsel of Alphabet’s CapitalG, I’m responsible for our fund’s legal work, and I work with the growth team to help our portfolio companies accelerate the growth of their businesses. I’ve also had the privilege to lead an Alphabet-wide…

Searching for the way forward
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Searching for the way forward

More insights and tools for companies to help recoverySo what can we do to help companies face the uncertainty and such dynamic consumer trends? At Google, we’re developing new tools to help businesses understand and respond better to shifting needs. Firstly, we’re launching the new Insights Page within Google Ads. It is a new destination in…

5 new ways Google Assistant can make the day a little easier
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5 new ways Google Assistant can make the day a little easier

Spring is here, and with it, a helping hand from Google Assistant. Today we're introducing five new features that help you tackle small things around the house (and from the car).  1) Can’t remember where you put down your phone?Don’t sweat it. Already one of the most popular features for Google Assistant, you can tell your Nest…

More support for the COVID-19 crisis in Latin America
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More support for the COVID-19 crisis in Latin America

The COVID-19 pandemic has hit Latin America especially hard. Even as vaccines begin to slowly become available around the region, infection and death rates remain alarmingly high and several countries are grappling with a severe humanitarian crisis.As the situation has taken a turn for the worse, we at Google have asked ourselves what more we…

A chance encounter led this researcher to Google
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A chance encounter led this researcher to Google

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews.Today’s post is all about Preeti Talwai, an architecture student turned user experience researcher. Preeti shares how…

Conversion modeling through Consent Mode in Google Ads
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Conversion modeling through Consent Mode in Google Ads

It’s important for advertisers to have accurate reporting so they can make their marketing investments go further. Advertisers using Consent Mode will now see their reports in Google Ads updated: for Search, Shopping, Display, and Video campaigns, the “Conversions,” “All conversions” and “Conversion value” columns will now include modeled conversions for consent gaps. All other…

Future-proof your measurement with privacy-safe solutions
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Future-proof your measurement with privacy-safe solutions

Easier options for working with consented dataGetting started with privacy-safe measurement requires building a foundation of first-party data. Investing in a strong tagging infrastructure helps you make the most of the data your consumers share with you and lets you accurately measure your campaign performance.As consumers seek increased control over how their data is used, your methods…

A new certification for health insurance advertisers in the U.S.
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A new certification for health insurance advertisers in the U.S.

Our top priority is to create a safe and trustworthy experience for users, whether they’re searching for information online or interacting with ads across our platforms. That’s why we have robust Google Ads policies outlining the types of advertising we do and don’t allow. When developing our advertising policies, we often work with outside experts to…

Tap into fan power with new YouTube Select sponsorships
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Tap into fan power with new YouTube Select sponsorships

How advertisers are tapping into moments that matter most on YouTubeMediacom partnered with their client and YouTube to honor women's history through the lens of music. The partnership included development of custom creative assets to celebrate women’s history, plus 100% share of voice of contextual environments like Women’s History Month music playlists and the GRAMMY’s…

Scholarships for underrepresented leaders in journalism
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Scholarships for underrepresented leaders in journalism

Editor’s note: The Google News Initiative is supporting diversity, equity and inclusion scholarships at three of the industry’s top executive education programs: the Sulzberger Executive Leadership Program at Columbia University, the Media Transformation Challenge at Poynter Institute and the Executive Program in News Innovation and Leadership at CUNY. This post is authored by the director…