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Local is now digital: Understanding the new local shopper
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Local is now digital: Understanding the new local shopper

COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy. For example, search interest for products like the "best exercise bikes," "best ring lights" and "best air fryers" increased by 100% or more in the last year. To make it easier for consumers to…

Helping newsrooms build new audiences with AI
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Helping newsrooms build new audiences with AI

News 12 Networks, a division of Altice USA, was looking to curate content for a younger audience to grow our brand and reach without adding more work for our digital production team. We wanted to build a content vertical using our existing staff and resources, and figured the best way to do this was to…

Coworkers become allies while working from home
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Coworkers become allies while working from home

While considering their next move, COVID-19 struck. They’d already been interested in livestreaming classes, but the idea of being online-only was nerve-wracking. “We worried people would get bored, or wouldn’t ask any questions,” Shammi says. “What if the Meet call was full of awkward silences?!” Fortunately, that wasn’t the case — in fact, online sessions and…

Building for the future: Google Marketing Livestream May 27, 2021
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Building for the future: Google Marketing Livestream May 27, 2021

Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the needs of today’s consumers.Many of you — who run businesses large and small, around the world — have shared what you need…

How The FA used tech to get the ball rolling
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How The FA used tech to get the ball rolling

For millions of football fans across the U.K. and around the world, the return of live matches in the English Premier League was a long-awaited milestone in the recovery from the COVID-19 pandemic.Enter Project Restart: the nickname given to the Premier League’s attempts to resume the season while ensuring the safety of players and fans.…

Investing in Black-led startups and investment firms
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Investing in Black-led startups and investment firms

My venture capital job places me at the intersection of burgeoning technologies and funding new businesses. As general counsel of Alphabet’s CapitalG, I’m responsible for our fund’s legal work, and I work with the growth team to help our portfolio companies accelerate the growth of their businesses. I’ve also had the privilege to lead an Alphabet-wide…

Searching for the way forward
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Searching for the way forward

More insights and tools for companies to help recoverySo what can we do to help companies face the uncertainty and such dynamic consumer trends? At Google, we’re developing new tools to help businesses understand and respond better to shifting needs. Firstly, we’re launching the new Insights Page within Google Ads. It is a new destination in…

5 new ways Google Assistant can make the day a little easier
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5 new ways Google Assistant can make the day a little easier

Spring is here, and with it, a helping hand from Google Assistant. Today we're introducing five new features that help you tackle small things around the house (and from the car).  1) Can’t remember where you put down your phone?Don’t sweat it. Already one of the most popular features for Google Assistant, you can tell your Nest…

More support for the COVID-19 crisis in Latin America
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More support for the COVID-19 crisis in Latin America

The COVID-19 pandemic has hit Latin America especially hard. Even as vaccines begin to slowly become available around the region, infection and death rates remain alarmingly high and several countries are grappling with a severe humanitarian crisis.As the situation has taken a turn for the worse, we at Google have asked ourselves what more we…

A chance encounter led this researcher to Google
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A chance encounter led this researcher to Google

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews.Today’s post is all about Preeti Talwai, an architecture student turned user experience researcher. Preeti shares how…