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Future-proof your measurement with privacy-safe solutions
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Future-proof your measurement with privacy-safe solutions

Easier options for working with consented dataGetting started with privacy-safe measurement requires building a foundation of first-party data. Investing in a strong tagging infrastructure helps you make the most of the data your consumers share with you and lets you accurately measure your campaign performance.As consumers seek increased control over how their data is used, your methods…

A new certification for health insurance advertisers in the U.S.
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A new certification for health insurance advertisers in the U.S.

Our top priority is to create a safe and trustworthy experience for users, whether they’re searching for information online or interacting with ads across our platforms. That’s why we have robust Google Ads policies outlining the types of advertising we do and don’t allow. When developing our advertising policies, we often work with outside experts to…

Tap into fan power with new YouTube Select sponsorships
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Tap into fan power with new YouTube Select sponsorships

How advertisers are tapping into moments that matter most on YouTubeMediacom partnered with their client and YouTube to honor women's history through the lens of music. The partnership included development of custom creative assets to celebrate women’s history, plus 100% share of voice of contextual environments like Women’s History Month music playlists and the GRAMMY’s…

Scholarships for underrepresented leaders in journalism
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Scholarships for underrepresented leaders in journalism

Editor’s note: The Google News Initiative is supporting diversity, equity and inclusion scholarships at three of the industry’s top executive education programs: the Sulzberger Executive Leadership Program at Columbia University, the Media Transformation Challenge at Poynter Institute and the Executive Program in News Innovation and Leadership at CUNY. This post is authored by the director…