How advertisers are tapping into moments that matter most on YouTube
Mediacom partnered with their client and YouTube to honor women’s history through the lens of music. The partnership included development of custom creative assets to celebrate women’s history, plus 100% share of voice of contextual environments like Women’s History Month music playlists and the GRAMMY’s channel, which featured a Women in the Mix special.
Angelina Kim, Senior Partner & Group Director, Mediacom, said “This was an important opportunity to help our client connect with their audience, and drive engagement with the brand in the moments that matter most — all creatives drove significant increases in awareness and message association.”
The sponsorships shared today are just a sampling of what’s available. Reach out to your Google sales team to learn more about YouTube Select sponsorships available in the upfront, and throughout the year.